Many get confused with the two terms because both give some information about the company’s new product, hotels, shops, etc. On the other hand, a Catalogue is a document or a book containing an itemized list of name, goods, or books. It is a booklet containing descriptive or advertising material. Compare and Contrast: Compare the purpose, content and text features of two or more brochures on the same theme.Key Difference: A Brochure is a short, printed document, also known as a pamphlet.Talk about whether the appearance and text features effectively serve the purpose of the brochure. Note the aesthetic placement of visuals and text. Text Features: Invite students to take note of which words are in bold, colored or stylistically unique fonts.And sometimes words affect different people differently, depending on their background experiences.) Have the students scan for examples of loaded words in their brochures. (Loaded words can also have a negative connotation, like pollution or dangerous. Loaded Words: What are some words or phrases the writer has used to appeal to the reader? Introduce the concept of “loaded words”: words that pack an emotional punch, like fun or exciting or healthy.Invite students to speculate on why the writers chose this format. Talk about what information is on the outside of the brochure and what information is inside. What information was provided through words? Pictures? Other visual forms, such as a chart or table or map? Was the information repeated in words and pictures, or did they each provide different information? Visuals and Text: Discuss the ways that the information was conveyed.Which of your questions were not answered? Why do you think that information wasn’t included? What information did you read that you didn’t expect or wonder? Do you think this information is useful to you in achieving your purpose for reading? Place the sticky notes on spots in the brochure that answer the respective questions.
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